Over at Get Rich Slowly, the comments to the article about decreasing sizes have a lot of point (this is sneaky!) / counterpoint (it's business, shop smart!) responses. Clearly, when faced with several nearly equivalent choices, it makes sense to purchase the one that costs the least. This isn't even frugality so much as just base intelligence. And in-store unit pricing makes this easy...
Except that as the sizes shrink, the store tag and unit pricing will often be incorrect for some time. At my local grocery, the containers of Tropicana Pure Premium shrunk from 96oz to 89oz. But the grocery price label kept the old size and old price per unit for several weeks. I actually noticed and complained about it.... twice.
What bugs me is not the loss of 7oz or the "tricksy" new packaging, but the incorrect unit pricing that makes it difficult to know what you're really getting.
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